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Actually, I think the way Amazon is promoting it is bringing awareness to the people. Like the saying goes "any press is good press" whether they're talking good or bad about the item the name is still out there in the world. So any kind of press that brings awareness of E-readers or e-books in general is good press. Why stay nitch when you can get worldwide acceptance instead? Only good can come out of it, right? Well, unless the closed system becomes the defacto standard.
As for the unit itself I read the description and it sounds very, very promising. I like the idea you can get Forbes, the Wall St. Journal and other newspapers and periodicals for a pretty cheap price. Being able to read the first chapter of books is also very, very handy. I hope that Sony comes up with that model when Borders breaks away from Amazon (is that still happening?).
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