Originally Posted by tcv
The launch is very Apple-like in its execution. Lots of unconfirmed product shots, an interview the day-before, a scripted announcement, an immediate set of web pages, and the ability to Buy Now.
And with the internal product code-name of Fiona, it almost seems like it was supposed to be an Apple/Amazon partnership. Either that, or a reminder to everyone that they were to do it up like Apple would in terms of integration, secrecy, and media blitz. They obviously missed on one Apple aspect... the sexy/sleek styling. This thing is just butt ugly.