I'm sorry but I really hated this essay.
Needless to say, it would take a real life altering incident for people to change from their creature habit of paperback reading to e-book reading. E-book reading--sounds strange, huh?
What is she talking about?
And... is people resistant to eBooks? I think eBooks are digging their way. Download a P2P client and play a little, you'll find many people who have been through life altering incidents.
Also, who's keeping ereader, mobipocket, and such on business? Is Gutenberg project a huge waste of time, then?