Thread: Ebook Pricing
View Single Post
Old 10-15-2010, 09:21 AM   #15
murraypaul
Interested Bystander
murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.murraypaul ought to be getting tired of karma fortunes by now.
 
Posts: 3,224
Karma: 10210627
Join Date: Jun 2008
Device: Sony PRS505, Nook Color(CM7), iPad3
Quote:
Originally Posted by Steven Lake View Post
Ok guys, I've got a question for everyone since we're on the topic of ebook pricing. When I first asked earlier this year what price I should sell my ebooks at, the vast majority of people quoted me the 2/3rds rule. IE, ebook price = 2/3rds of print copy shelf price. So for example a $12 print book would have an $8 ebook price. Now I'm hearing a lot of negative kickback from people stating that anything above $5, regardless of the print cover price, is too high, and that $1.99-$2.99 is the "sweet" spot that most books should be priced at. So what do you guys say? What should be the ebook price for a $12 book, or even an $8 print book? If the acceptable market price for ebooks has changed, I want to know what prices I should charge (or what formula I should use to determine prices) so I can make the changes on my end rather than being left in the cold because my books are priced too high.
As a consumer I wouldn't be comparing the price to the pBook, but evaluating it in its own right. For a book I'm reasonably confident in (eg have read other books by the same author), I'd buy at $5, go away and think for a bit over that. For a risky book, where I don't have personal confidence in it, but where something (eg summary or recommendation) has pointed me towards it, that figure goes to about $2.
murraypaul is offline   Reply With Quote