Originally Posted by Steven Lake
Ok guys, I've got a question for everyone since we're on the topic of ebook pricing. When I first asked earlier this year what price I should sell my ebooks at, the vast majority of people quoted me the 2/3rds rule. IE, ebook price = 2/3rds of print copy shelf price. So for example a $12 print book would have an $8 ebook price. Now I'm hearing a lot of negative kickback from people stating that anything above $5, regardless of the print cover price, is too high, and that $1.99-$2.99 is the "sweet" spot that most books should be priced at. So what do you guys say? What should be the ebook price for a $12 book, or even an $8 print book? If the acceptable market price for ebooks has changed, I want to know what prices I should charge (or what formula I should use to determine prices) so I can make the changes on my end rather than being left in the cold because my books are priced too high.
As a consumer I wouldn't be comparing the price to the pBook, but evaluating it in its own right. For a book I'm reasonably confident in (eg have read other books by the same author), I'd buy at $5, go away and think for a bit over that. For a risky book, where I don't have personal confidence in it, but where something (eg summary or recommendation) has pointed me towards it, that figure goes to about $2.