From A&R. Not sure whether it's available only online or instore, but I might just have to go and look. While I have been very happy with my 300, this may just be too good to pass up...
PS: The benefit of buying locally is not just a local service centre but also statutory warranty, which I believe is stronger in AU than US.
PPS: ok, I went to A&R (Hobart) and they weren't on sale there, so it's online only, which adds a little with shipping. The voucher (promo code: AR-25OFF-111010) is valid for the sony and accessories (tested case and adaptor), and pbooks but not ebooks.