I emailed borders about the price issue here is their reply:
"Where we are able to get a scoop purchase of books we are able to pass on the savings, which can cause a physical book to cost more (sic) than an eBook. Furthermore investment in infrastructure and in to the creation of processes of creating and managing eBooks is in the formative stages. time will allow more variability in this segment also, and we hope to be able to pass on the savings."
Or translated into pleb speak: "Bad luck, live with it until we work out what we are doing".