Originally Posted by DiapDealer
Aside from the fact that the EULA doesn't explicitly mention such 'insignificant' things like location tracking:
A 2001 Privacy Leadership Initiative survey showed that only 3% of customers read privacy policies carefully and 64% only glance or never read such policies.
A 2008 survey by the ICO found that 71% did not read or understand privacy policies, that 62% wanted a clearer explanation of how personal information will actually be used, and that 42% believed that the material only existed to justify the selling on of personal details.
In April, 2010, a computer game retailer revealed that it legally owns the souls of thousands of online shoppers, thanks to a clause in the terms and conditions agreed to by online shoppers ("By placing an order via this Web site . . . you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul.") Almost 90% of customers agreed to the terms and conditions without reading. Those who refused the terms, by the way, were given a £5 gift voucher.
Do I need to go on?