I am ashamed to admit that I did very little research prior to owning my Kobo. A friend got a Sony E-reader for Xmas ... and while I was curious about it, I didn't really think of getting one myself ... mostly because it was so expensive.
When I saw the Kobo display at Chapters ... and heard the price ... and that it was Canadian ... I was smitten. The guy at the cash register was also a pretty good salesman. I actually left the Chapters store without buying it ... but didn't get out of the parking lot before I re-parked, walked back in and purchased one.
Now that I know more ... I would still start off with a Kobo. It works great ... and I love reading books this way.
The next thing is getting one for my husband ...