I am so glad I did my research before buying, and chose the nook over the kindle.
Instead of being locked in to purchasing from amazon, I can download from barnes and noble, but also from sony, kobo, etc. I guess I am a bargain shopper, because I love to shop around. I usually check inkmesh.com and then check and see if kobo has any current coupon codes available.
Do the rest of you prefer to shop around, or purchase from barnes and noble?