Elfwreck has it spot on here, I believe. I know of a lot of businesses that would LOVE to lock you in so that they are your only choice. What do you think the purpose of the Kindle is? It's designed to lock you in as a customer of Amazon for as long as you own the ebooks. It's essentially the monopoly mentality. They don't want to be the biggest game in town. They want to be the ONLY game in town, period. It's an idea that's part of human nature, so I doubt it'll be easily broken, save for people forcing the issue.
Last edited by Jellby; 08-31-2010 at 10:10 AM.
Reason: fixed markup