Originally Posted by Dulin's Books
No- the fading in sunlight is a defect in the production of the eink display from PVI. You should return it for replacement under warranty.
You mentioned in your first post this being a replacement- it should never happen that you get one with the same defect. Not only were they supposed to be removed from everyone's inventory, every one that goes out as a replacement should be triple checked.
From what I gather, the defective screens when in direct sunlight were made by LG.