The new blog entry is all about Kobo growth: http://blog.kobobooks.com/2010/08/18/rocketship/
. My sense is that Kobo considers itself to have multiple stores and counts each store separately.
From the blog entry:
We have now launched 4 of the largest bookseller chains worldwide – Borders (US), Indigo (CA), Borders (AU), Angus & Robertsons (AU) and Whitcoull’s (NZ). They each have an integrated web experience, mobile applications for iPad, iPhone, Blackberry, Android and Desktop. They also sell our Kobo eReader in stores and online.
Meanwhile, our direct business at Kobobooks.com is rocking and we’ve delivered ebooks into 200 countries from Azerbaijan to Vanuatu – we’re making books available in more places to more people than ever before.
#2 CONTENT IS KING
We now have 2.2 million eBooks, and local content in Canada, UK, Australia, New Zealand in addition to the US. We have 95% of New York Times bestselling titles available in digital format (even kids books!) and 90% of Globe & Mail bestsellers, with more arriving every day. We are actively acquiring content around the world, and this goes beyond black & white text, beyond plain ole’ ebooks. As we announce new distribution channels, we will give a deeper update here.