Originally Posted by Kali Yuga
The real problem, for those who didn't bother to read the article, is that sales have tanked and are down 25%.
Relocating won't do jack for Dorchester.
What concerns me is that they are attempting to position themselves (and some are seeing it) as pursuing a new publishing paradigm, rather than a desperation move for a sinking company. If they fail--which is not unlikely at this point--it will give ammunition to the pbook people. "See, going primarily electronic won't work!"
Of course, by the same token, if they succeed, it will be pretty good for the digital-first crowd.
I wish Dorchester and their authors well. I don't like to see any company fail in this economy.