Not to be a wet blanket or anything, but I did note this bit (emphasis added):
Tech website Engadget is suggesting that Amazon will launch its Kindle device just after Frankfurt on 15th October—and has reported that it is already selling Kindle versions of books on its website.
That last bit is something of an overstatement, both of what Engadget actually reported
the reality (for those late to the party: the kindle edition books were listed but then pulled when we noticed them and were never yet for sale
in the first place) -- I hope that the rest of it isn't an ... overstatement of some similar rumor or inference, but it's not the best