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Old 08-02-2010, 09:51 PM   #58
SensualPoet
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Quote:
Originally Posted by GlenBarrington View Post
Well, it may be that they saw the economic bloodbath that went with the rapid drop in camera prices that forced some long time players in that market out of the business all together and decided a 'go-slow' year might not be a bad use of their resources. After all, they are not a small company that HAS to be seen as constantly producing new products. And they do have the resources to 'buy' their way into market share once they decide on what they want to do.

By the end of the year, they should know what the hardware target prices they will need to engineer to, they will know if their move to ePub was economically sound (from THEIR perspective), and they will have a better understanding of what the average consumer expects in an eReading experience. They will also have a better understanding of the iPad and it's inevitable work-alike clones will do to the market.
But this is precisely the point: Sony is sitting on the sidelines when the correct response in a rapidly evolving market is to ... evolve. I am surprised you are advocatnig Sony should not embrace innovation and merely wait-and-see and then buy smaller companies that do demonstrate they understand the market.

And any executive leading a division whose mandate is to "wait and see" without having a clear vision of where the market will be in six months time (and a plan B if that is wrong), ought not be in charge. Alas, you may well have identified the real problem at Sony.
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