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Old 07-21-2010, 05:46 PM   #1
fjtorres
Grand Sorcerer
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Forrester Analyst: eReaders *and* Tablets to thrive

http://paidcontent.org/article/419-t...ers-or-amazon/

Quote:
quick tease here—more people want to buy an eReader of any kind than want to buy an iPad this year though the iPad has more likely buyers than any one single eReader. However, by the time we enter 2012, tablet PCs like the iPad will surpass eReaders. At that point, a healthy 15.5 million adults in the US will own an eReader. And the number will continue to climb, though slowly compared to tablet PC growth. By 2015, we see the eReader market starting to cap at just under 30 million US adults. That’s nearly all the people who read 2+ books a month.

At that point, many bargain eReaders will cost just $49 and some of the best will cost only $99—a price point we believe some Amazon competitors may toy with as soon as this holiday season, especially for bare bones models like the Sony Pocket Reader. One reason that prices will be so low is that by 2015, tablet PCs will compete more directly with high-end eReaders—they’ll have reflective displays capable of color at very low power consumption rates. This will make the distinction between high-end eReaders and low-end tablets nonexistent.
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