Originally Posted by LDBoblo
Thus two thirds are repeat customers. That's pretty high.
Yes, as the link I reposted mentions, iPod helped bring many first-time customers to Apple. iPhone probably did likewise. I'm guessing that they're not selling tens of millions of devices on "coolness" alone. I think people found the devices user friendly. Look at how many dowdy people are walking around with iDevices. I think that's a bigger pool than the hip-and-trendy buyers, which there are, of course.