A bit late since we've been discussing the Reader all day, but here they are, Sony's official press releases:

SONY supports the search for breast cancer cure with the debut of its reader devices (http://news.sel.sony.com/en/press_room/corporate_news/release/25266.html)

Sony Reader out in time for holidays (http://news.sel.sony.com/en/press_room/consumer/computer_peripheral/e_book/release/25280.html)

I never saw this before, and I'm not sure if everyone else is aware of it, but there is a "virtual press kit" (http://news.sel.sony.com/assets/reader/) that compiles all the official Sony news about the Reader. Pretty handy. :crowngrin