Mobilereader 'dugbug' beat me to it this morning, and posted some nice pics and a hands on link for the PRS-500. I'm sure the Sony PR machine is about to kick into gear about this little baby.

Mobileread thread here (http://www.mobileread.com/forums/showthread.php?t=7582)
Engadget Coverage here (http://www.engadget.com/2006/09/12/sonys-prs-500-e-book-reader-in-the-wild/)
Original source via MAKE here (http://www.makezine.com/blog/archive/2006/09/make_on_the_new_sony_prs500_ei.html?CMP=OTC-0D6B48984890)

Now Sony please let me pre'order one soon.

Now Sony please let me pre'order one soon.

two months ago I was told about a "extended" beta tester program, then cancelled to think about a different focus towards developers, then no news :-(