I was about to order the international kindle (20 seconds ago), and i saw this change in price.. it's at 279USD again..
check it out
http://www.amazon.com/gp/product/B0015T963C/ref=ms_sbrspot_0?pf_rd_p=497301971&pf_rd_s=center-1&pf_rd_t=101&pf_rd_i=507846&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1Z74PC2TPHQJPCCR80DG

oops.. false alarm..i think it was a website error.. they fixed it