Colin Dunstan
11-09-2004, 04:10 AM
Avantgo still seems to do well. According to a press release (http://www.ianywhere.com/press_releases/ag_billionth_sync.html) by its parent company iAnywhere, AvantGo marks its five-year anniversary with the achievement of one billion subscriber synchronizations:
An average user subscribes to 6-8 channels of content with about 100 pages of content per sync. Nearly half of AvantGo users view content on their device at least once per day.
"Reaching one billion syncs demonstrates the popularity and maturity of AvantGo and the strength of our technology," said Neil Versen, senior director of AvantGo at iAnywhere. "Adding to our billionth sync achievement, we have established ourselves as a pioneer and leader in mobile advertising. It’s a testament to the fact that mobile marketing works when many of our partners continue to renew their campaigns and validate that the medium is a powerful, cost-effective way to build brand awareness and acquire new customers."
I am not sure how to evaluate this statement, but it appears that AvantGo is focusing more on ads-delivering than content-providing nowadays. With the emergence of various offline-browser alternatives (iSilo, Plucker, MobiPocket), and the fact that more and more people use online browsing via WiFi, I would be very surprised to see AvantGo gain any further market momentum in the future.
An average user subscribes to 6-8 channels of content with about 100 pages of content per sync. Nearly half of AvantGo users view content on their device at least once per day.
"Reaching one billion syncs demonstrates the popularity and maturity of AvantGo and the strength of our technology," said Neil Versen, senior director of AvantGo at iAnywhere. "Adding to our billionth sync achievement, we have established ourselves as a pioneer and leader in mobile advertising. It’s a testament to the fact that mobile marketing works when many of our partners continue to renew their campaigns and validate that the medium is a powerful, cost-effective way to build brand awareness and acquire new customers."
I am not sure how to evaluate this statement, but it appears that AvantGo is focusing more on ads-delivering than content-providing nowadays. With the emergence of various offline-browser alternatives (iSilo, Plucker, MobiPocket), and the fact that more and more people use online browsing via WiFi, I would be very surprised to see AvantGo gain any further market momentum in the future.