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Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die (Kindle Edition)
by Chip Heath (http://www.amazon.com/s?ie=UTF8&search-type=ss&index=digital-text&field-author=Chip%20Heath)
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Print List Price$24.95 Kindle Price: $0.00 & includes wireless delivery via Amazon Whispernet You Save:$24.95




Book Description
Your FREE introduction to the six characteristics shared by all successful ideas. What urban legends and movie theater popcorn can tell us about crafting a message that sticks, and the ultimate villain: the Curse of Knowledge..


http://www.amazon.com/Made-Stick-Introduction-Index-Survive/dp/B0015YEQXM/ref=pd_sim_kinc_title_2

(Karma is graciously appreciated...hint, hint)

It's worth looking at - specially given the "free" price. Any book with duct tape on the cover can't be all bad!

It should be noted here that this is just what it says it is, an Introduction and Index, it is not the full $25 book.

Yep. IIRC, they don't let self-publishers do free samples. I was guessing this was the author's way of offering a free sample for his book. Not as seamless as the publishing house books, but personally I think the free samples are a huge part of the attraction with the Kindle and even more important for a self-published work. I'd probably do that, too, if I were to self-publish through Amazon.