This survey (http://psychology.wichita.edu/surl/usabilitynews/62/online_reading_survey.htm) from Wichita State U evaluates the reading habits of Internet users across five document types - journal articles, news, newsletters, literature, and product information. The (not so suprising) results:

- Journal articles were primarily reported to be read in printed form;
- online news, newsletters, and product reviews were reported to be read mainly online;
- users reported that they tend not to use online sources for reading literature. (I am very well aware that MR members still represent a minority group, the 18.5% who read literature online only ;)) Over 56% of participants reported not reading literature online at all.

Nice site. Interesting stuff in the back issues also, so I've iSilo'd them for later!