Library Journal (http://www.libraryjournal.com/index.asp?layout=wildcardMore&articleid=377087&title=LJ%27s+new+bestseller+lists), a bimonthly magazine, started the first American best-seller list based not on book sales but on demand at public libraries. Unlike those best-seller lists from NYT or Amazon, this one tells us what we're actually reading as opposed to what we think we ought to be reading, or would like other people to believe we're buying.