Seriously Robert, you should not mess with us like that... I almost cried my eyeballs out! Scobleizer on the "iReader":

Anyway the device looked just like the Sony Reader, except it was white. It also was slightly longer than a Sony Reader cause it’s has a keyboard, Blackberry style, at the bottom of the device. It also has a red stripe along the side that contains an innovative navigation device so you can click on certain parts of documents, or links in those parts, to visit other pages. That “iStrip” is what makes it possible to read RSS feeds and click on links.

But that’s about where the similarities with the Sony Reader end. The device has nice, large buttons on either side of the screen to go forward and back between pages. It also has a keyboard. And, comes with some really unique software that go way beyond what Sony offers.

Read the rest of the story (http://scobleizer.com/2007/03/31/apple-collaborating-with-amazon-google-and-cingular-on-new-ireader/) if you can take it.

Oohhh, that was good! If I hadn't known, I would have suspected something at "256 shades of grey." Of course, I was sure when I read:

You can buy any Amazon ebook and have it delivered to the machine in about one minute, thanks to the Bluetooth networking capability with the iPhone. I bought a copy of Long Tail and was reading it in just a little more than 70 seconds.

Shyeah.

Apple will never again issue a design in black&white.

I think an e-magazine or e-coffeetablebook reader would be more to their liking. :smiley2: